Since for a lot of us money doesn't grow on trees, this is not arrogant, but a smart business decision and for many a matter of responsible budgetary oversight. Great plug ins, yes, but please don't call us arrogant if we decide to "do it" and shop elsewhere. After all, who are we to call into question what Fabs are doing. Tip toeing towards the educational sector is also OK. If they think that's a good thing, that's OK too. Many potential customers will be lost for Fabfilter. Granting only discounts on a whole bundle, targeting only large studios and neglecting a growing base of home studio owners, that sort of policy IMO can only flow from an elitist mindset. I suspect it is more of a mindset issue here. It's not like the plugins must be produced in a factory with high labor costs and what not! The development of the plugins has been paid back a long time ago. It is something that has been discussed at length in many forums over the years so I will not get into it.Īnyway, it is not us customers who are arrogant here. There must be thousands out there that would buy Fabfilter products, if only their overpriced plugins would come down in price (if only for one day a year).
It is a system that has proven itself over the years, because it is a system that works! It's a smart marketing tool, it is a rational model, it serves both the company and its (new) clients. Who expect a good deal on Black Friday or any other deal day aren't arrogant: It is a mindset that the industry has fostered to reel in new clients and create a novel customer base that otherwise wouldn't come to exist.
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